Freeride and street trials extraordinaire Fabio Wibmer is back with another action-packed edit, filmed in and around the French city of Nice. 

Fabio Wibmer’s Street Life captures Fabio and friends in a fun-filled day of street riding amongst some of their favorite spots, sporting Fabio’s signature shoe collection.

The visual direction for this campaign drew on the video’s “street life” story and Fabio’s fun-loving personality. That look extended across custom packaging, a complementary pedal, a dedicated landing page, lifestyle photoshoots, and a series of animated social posts.