CB x Dolimiti Paganella Bike Park

Welcome to the Crankbrothers Lounge at Dolomiti Paganella Bike Park. Every summer, riders have a comfy place to grab a beer and rest between runs. Opening day features a Crankbrothers pop-up with contests, free merch, and games. Photos from our on-location shoots became large format graphics throughout the park, showing off the best of both brands. In the lounge, a vintage ski chair serves as a photo opportunity for social media giveaways.